Taylor Swift Now App
Taylor Swift NOW provides fans with video footage all relating to Taylor so that fans can stay engaged with her. It is a unique experience for DIRECTV and AT&T U-Verse subscribers.
I was tasked to assist my coworker in the design of the product which would combine both platforms into one experience. My main role was creating the wireframes using the sketches and research my coworker, Tre, had previously done. I also helped edit the final visual design to incorporate user behavior and feedback.
Our team consisted of:
Tre Stewart / https://www.linkedin.com/in/lstewartiii/
Michael Stickley / https://www.linkedin.com/in/michaelcstickley/
We used mainly 3rd party research and a content inventory approach. Since this was top secret project at the time and we had a small window of time for execution, we could not conduct user testing outside of the company.
I focused on the movement of the video belts when you scroll down and to the left and right. When watching a video, a button will pop up on the left bottom corner to allow the user to return to the main menu.
We followed the usual layout of DIRECTV apps where the column and row of videos shift while the highlighted selection stays in one place. Each column has a specific title and encompasses videos that relate to that title.
We created the visual design in Photoshop. We consulted Michael Stickley on User Behavior and testing in the UX department and made some changes regarding Visual Hierarchy on the video thumbnail and text viewership.
Prototype & Demo
After creating the high fidelity designs on Photoshop, we created a demo and performed internal testing. You can find the prototype on Tre Stewart's website:
I was privileged to be a part of this project as Taylor Swift NOW is now a DIRECTV App which paved the way for a new platform in which fans can stay connected with Taylor.