Hello! I’m Chrystal

I help teams build UX maturity and turn frustrating experiences into intuitive, data-informed solutions.

Case Studies

Eliminated Dead-ends and Created a Unified Map

Eliminated dead-end user flows and reduced call volume by introducing a unified map and list view, improving VIP offer comparison on responsive web.

Increased KYC Completion Rate from 48% → 74%

Increased annual completion rate from 48% to 74% by creating a seamless mobile experience and validating solutions through moderated usability testing.

Built The Gospel App from 0 → 1.

This mobile app helps you take on challenges, learn about the gospel, track your outreach, and pray for friends—individually or as part of a group.

Faster Ticket Resolution with Less Friction

Redesigning filters, adding troubleshooting features, and introducing usability testing to the Resolution B2B workflow.

An In-Store Survey App That Reduces Wait Times

Improved the retail experience by reducing friction from long wait times and increasing DIRECTV visibility through an in-store survey app.

Testimonies

  • "It has been MY pleasure and MY privilege to work with you. You were always there for our efforts when we most needed you, and you always came through."

    Mario Levin (Sr. Software Engineer at Directv)

  • "When I think of Chrystal Y. I think of her availability to help whenever and wherever is needed. She is the first to jump in and take on extra responsibility to help make her fellow designers’ lives just a little bit easier."

    Thomas Cardoza (Associate Creative Director at Citi)

  • "You were so eager and excited to be part of the team. You have a great work ethic and it showed! As you grew into your position, I watched you flourish and do some amazing things!"

    Sharon Parsons (Producer at Citi)