Hi! I’m Chrystal

I design websites, apps and Saas that drive results.

I solve real problems for real users in the B2B and B2C space.

Case Studies

AXS - Pick A Seat Experience

Eliminated dead-end experiences and reduced customer call volume by introducing a unified map and list view that improved VIP offer comparison.

Citibank - Redesigning KYC for Mobile

Increased annual completion rate from 48% to 74% by creating a seamless mobile experience and validating solutions through moderated usability testing.

Decision Point - The Gospel App

Use the Gospel App to start the challenge, and pray for your friends faithfully by yourself, or get some others together to pray as a group!

AXS - Improving the Apex Resolution Tool

Accelerated ticket resolution and reduced friction by redesigning filters, adding troubleshooting features, and introducing usability testing to a B2B workflow.

AT&T - Improving the In-store Experience

Improved the retail experience by reducing friction from long wait times and increasing DIRECTV visibility through an in-store survey app.

Testimonies

  • "It has been MY pleasure and MY privilege to work with you. You were always there for our efforts when we most needed you, and you always came through."

    Mario Levin (Sr. Software Engineer at Directv)

  • "When I think of Chrystal Y. I think of her availability to help whenever and wherever is needed. She is the first to jump in and take on extra responsibility to help make her fellow designers’ lives just a little bit easier."

    Thomas Cardoza (Associate Creative Director at Citi)

  • "You were so eager and excited to be part of the team. You have a great work ethic and it showed! As you grew into your position, I watched you flourish and do some amazing things!"

    Sharon Parsons (Producer at Citi)